Publishers can also offer an additional up sell opportunity to customers by offering an additional feature on the unused portion of their own DVD's that can be purchased and immediately viewed by the consumer on their PC.
Distribution Concept
Publishers include on the main menu of DVD a trailer of the bonus feature that is available for sale and immediate viewing if the DVD is taken to a PC for purchase after watching the original feature.
Benefits for Publisher
- Mass exposure of additional video product with minimal costs
- Increase DVD sales due to "bonus" feature (competitors are not offering)
- Brand exposure on video introduction pages
- Ability to promote other properties
- Ability to up sell customer